<br>PV Paris savoir-faire manifesto

INNOVATION & TECHNOLOGY

With Inno-Tech, Première Vision Paris is transforming conceptual innovation into tangible, operational solutions. Technologies are no longer seen as future possibilities, but as immediately actionable tools designed to enhance performance. Artificial intelligence, the digitalization of design processes, new industrial techniques, and eco-innovation are now at the core of development strategies. In this context, Première Vision Paris positions itself as a catalyst for their adoption and implementation. 

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TWO SPECIAL GUESTS EMBODYING CREATIVE INNOVATION

For this edition, Première Vision Paris welcomes designers Victor Clavelly and Alexis Mabille as special guests from the fashion world. Through their contemporary and forward-thinking perspectives, they will contribute to the broader conversation surrounding the evolution of creative practices and innovation within the industry. 

They will notably take part in dedicated conferences exploring their respective journeys and the essence of their creative approaches, offering audiences privileged insight into the world of haute couture and their experimentation with emerging technologies. Echoing these future-oriented visions, the Prospective Area will also showcase their curated selection of pioneering materials, providing a tangible illustration of the new aesthetic and technological territories redefining the industry. 

Victor Clavelly is an independent creative entity exploring the convergence of fashion, technology, and speculative storytelling. Specializing in 3D printing applied to garments, the studio develops a sculptural, hybrid, and experimental design language that challenges conventional approaches to fashion creation and opens new creative possibilities at the intersection of craftsmanship and innovation.
 
Alexis Mabille is a French fashion designer and the artistic director of his eponymous house. 28 January  marked a significant turning point for the Spring-Summer 2026 collection: the moment haute couture entered the era of artificial intelligence. Through this bold vision, the designer imagines a new fashion landscape where artisanal craftsmanship meets the technologies of tomorrow, opening the way to a new era in which digital innovation and couture elegance coexist in perfect harmony. 
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2026 ANDAM FASHION INNOVATION AWARD

Since 2017, ANDAM (National Association for the Development of Fashion Arts) has presented its Innovation Prize, a prestigious award whose jury notably includes Béatrice Hugues, Fashion Product Manager at Première Vision. Conceived as a powerful catalyst for transformation, the prize supports French and international startups shaping the future of fashion through projects developed in France. By championing breakthrough technologies, from biotechnology and next-generation materials to production optimization, distribution innovation, and circular economy solutions, ANDAM encourages the emergence of a creative industry capable of continuous reinvention. Its mission is clear: to accelerate concrete innovations that contribute to a more sustainable fashion ecosystem, respectful of both people and the environment. 

This season, Première Vision Paris will welcome Alphalyr, recipient of the Innovation Prize, Pili, winner of the Special Prize, as well as the finalists of the 2026 edition, within a dedicated area located in the Smart Creation universe. The selected startups, Awen, Biofluff, Fiberly, H&B Materials, Oriane, Prolong, Recyc Leather, Renature, The 8 Impact, and Yoona.ai, will also take part in a series of pitch sessions on the adjacent stage throughout Tuesday 1 September, offering visitors direct insight into the innovations shaping the future of the industry. 
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AI IN FASHION:
A COLLECTIVE TRANSFORMATION EXPERIENCE

How will AI reshape the fashion industry in practice? Such was the focus of a recent event organized by the Fédération Française du Prêt-à-Porter Féminin, drawing several hundred participants and underscoring the strong interest in the topic. As in other industries, these technologies are at the heart of discussions, often accompanied by fears that machines could replace humans in manufacturing, operational, and even creative processes. “The point isn’t whether we’re for or against AI. Otherwise, we’re only seeing the tip of this vast iceberg and reducing these agents to mere gadgets,” notes Thibaut Ledunois, Director of Operations in charge of Innovation and Entrepreneurship at the Fédération.

Read Thibaut Ledunois' insights in our 14th episode of Visions

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FACING FASHION FORWARD

Fashion is fighting against a volatile world. Input costs are rising, growth has stagnated, margins have fallen by double digits in some sectors, and demand can spike and fall overnight, trapping precious capital in unsold inventory. Protecting profitability is now the universal objective. 

Meanwhile, customers are setting historic highs for newness, quality, transparency, and value, while product teams confront new realities: real-time trend data driving decisions, digital-first workflows reshaping concepting and design, and fundamental questions about how automation will reconfigure the balance between human creativity and AI by 2030. 

The industry sees technology as a solution: AI, digital, and technology capabilities emerged as the top-rated opportunity in The State Of Fashion 2026, and although creative AI workflows capture the most attention, 75% of executives expect AI to help address deeper priorities in demand forecasting, inventory optimisation, and cost control. But a stubborn gap remains between digital adoption and solving core problems - from margin protection and pricing evolution, to fabric innovation, production innovation, and extended environmental and ethical responsibility. 

This September 1-3, Première Vision Paris will focus on bridging that gap. Visitors can join curated debates with international leaders on a dedicated stage, and explore expanded, hands-on showcases of the software solutions and supplier innovations that will translate investment and adoption into decisive action and real digital transformation. 
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