PV Paris savoir-faire manifestoPV Paris savoir-faire manifesto

THE KEY THEME
OF PV PARIS FEBRUARY 2026

In a world where commercial and cultural landscapes are being reshaped, where global exchanges are in flux, and where new scales of value are emerging, Première Vision reaffirms its commitment to supporting craftsmanship by shining a spotlight on territories. 

Because territories are rich with exceptional savoir-faire — some have learned to document, preserve, and renew it, skillfully weaving together heritage and innovation, tradition and transformation.

Because territories are also a source of inspiration and forward vision. 


The show is imagined as a journey through the many identities of savoir-faire and their geographies, with a special focus on Japan, Portugal, and France — territories that inspire new ways of making, seeing, creating, and thinking. A vibrant ecosystem of creativity, bringing together pioneers who redefine the boundaries of their craft and see savoir-faire as a living resource — human, social, artisanal, cultural and patrimonial. 

From the nearest to the furthest, from upstream to downstream. From agriculture to the designer. A desire to explore local models as models for tomorrow: rediscovering what already exists, cultivating local skills, defending diversity, reconnecting with living things, updating the immense textile culture and existing innovation.

For this February 2026 edition, we will journey to meet the world’s richest reservoirs of savoir-faire — and experience TERRITORIES OF SAVOIR-FAIRE in all its vitality.

 

An image to illustrate the key theme of the show

The visual identity for the February 2026 edition of PV Paris illustrates the show’s main theme and captures the spirit of the season: a forward-looking, joyful vision where craft and creativity are reinvented through hybridisation. The couture volume of tulle—an emblem of expressive ornamentation—blends seamlessly with the sporty functionality of a sneaker and a bomber jacket, revealing a new creative playground where technical expertise, emotion, and sophistication converse. It showcases Première Vision’s ability to twist and transform savoir-faire, to bridge tradition and innovation, and to visually embody the momentum of a freer, more dynamic, and contemporary fashion landscape.

3 COUNTRIES IN THE SPOTLIGHT

French Masters of leavers laces and embroideries

FRANCE — CULTURE(S) & COUNTER-CULTURE

France, a territory where savoir-faire bridges heritage and contemporary creation.

FIND OUT MORE

France brings together couture heritage, emerging creative scenes, and innovative industrial know-how. Between culture and counterculture, tradition and experimentation, the country offers a unique ecosystem that continues to shape global fashion. 

  • World capital of fashion and couture craftsmanship 
  • Dynamic creative ecosystem (schools, museums, workshops, designers)
  •  Industrial innovation: new local and sustainable approaches

PORTUGAL — LIVING SUSTAIN

Portugal, a territory of industries and artisans committed to sustainable fashion. 

With an ecosystem focused on sustainable innovation, Portugal brings together high-performing manufacturers, artisans, designers, and technology centers. Tradition and cutting-edge technologies complement each other to create a key platform for responsible European fashion. 
  • A complete ecosystem dedicated to sustainable fashion
  • Know-how blending tradition and advanced technologies 
  • Agile, local, and responsible production capacity

JAPAN — NATURE MINDED

Japan, a territory of savoir-faire where textile tradition meets biotechnological innovation.

Japan embodies a know-how where tradition and innovation converse. From artisans shaping natural materials with precision to breakthroughs in biofabrication and biotechnology, the country offers a unique vision of textiles: respect for life, innovation inspired by nature, and a culture of long-term thinking. 
  • Textile tradition rooted in local natural resources
  • Biotechnological and regenerative innovations
  • A sensitive and sustainable vision of the relationship with clothing 
French Masters of leavers laces and embroideries

Read also Spotlight on Innovation & Technology in September

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Première Vision chooses to stand with those who continue to dream in times of turmoil, who see creativity in discomfort, and who embrace change as opportunity: the entrepreneurs, inventors, experimenters, and disseminators. That is why we are making innovation and technology the central theme of the September edition of Première Vision Paris. 
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