PV Paris savoir-faire manifestoPV Paris savoir-faire manifesto

THE KEY THEME
OF PV PARIS SEPTEMBER 2026

FACING FASHION FORWARD

Fashion is fighting against a volatile world. Executives from the mass market to the upper bounds of luxury see pressure rising from the bottom and pushing down from the top. Input costs are increasing, growth is stagnant, margins are shrinking by double digits, demand can spike and fall in record time, leaving capital bound up in inventory, risk is around every corner, and protecting profitability has become the universal objective.

At the same time, market expectations have never been harder to meet; customers are setting historic high bars for newness, product elevation, brand engagement, quality, fit, transparency, and value. 

On the ground, the communities that keep fashion moving forwards—directing, conceiving, designing, engineering, sourcing, and producing the products that will define the future—are also facing a very different model of work. New digital design paradigms and changing day-to-day toolsets. A mandate to respond to real-time trend and market data, and to design with global awareness and sensitivity. The need to architect regulatory compliance and extended responsibility into creativity.

There are also deep questions to be answered about automation, and what the balance of work will look like between people and AI across product design, development, and marketing by the end of the decade.

FASHION BELIEVES TECHNOLOGY CAN HELP

The top-rated opportunity in The State Of Fashion 2026 is developing and integrating AI, digital, and technology capabilities. And while AI is having the most visible impact in creative workflows, from idea generation to pattern engineering and virtual photography, 75% of executives are optimistic about its potential in business transformation – accurately forecasting demand, optimising inventory, and controlling costs.

But a strong separation remains between the theory of what innovation and technology can do, and the practical reality of solving the industry’s top problems using the tools that are increasingly finding their way into the hands of product creators and management teams.

This September, 1st to 3rd, Première Vision Paris will be dedicated to finding practical ways to translate that digital openness and adoption into real actions that address the industry’s top priorities—from margin protection and pricing evolution, to product transformations across design, fabrics, and production.


This transformed edition will feature:

-  an exclusive programme of debates and presentations on a dedicated stage

—curated by industry experts and bringing together international leaders

- a dramatically expanded showcase of software, hardware, and science, giving attendees the opportunity to learn about, influence, and go hands-on with the tools they can use to move the industry forward. 







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