The long term is emerging as a new source of value. This new analysis extends the exploration of the AW 27-28 season by taking a deeper look at one of its three key scenarios: Matter of Time. Through weak signals spotted in contemporary art, culture, luxury and beauty, this theme highlights the emotional and creative value of what is resisting contemporary immediacy. Classical references, complex savoir-faire and altered beauties are all pointing to the same dynamic: the renewed desirability of what carries memory, presence and duration.

In response to the standardization of environments, images and aesthetics, the living world is emerging as a powerful source of inspiration. Its diversity, cycles, transformations and patterns of growth are nurturing a new kind of beauty: more instinctive, more expressive and in a constant state of becoming. Drawing on weak signals identified across art, music, textile research, color innovation and beauty, Wild Matter is highlighting an organic, shifting and undisciplined materiality. A creative approach that is no longer simply imitating nature, but is seeking to engage with its underlying principles: growth, transformation, adaptation and regeneration.