PV PARIS

Next edition

1 - 3 September 2026

Exhibitor list (Feb. 26) →Free e-pass →

1-3 SEPTEMBER

Get ready for the new edition!

Innovation and Technology in the Spotlight at Première Vision Paris in September

FACING FASHION FORWARD

Fashion is fighting against a volatile world. Input costs are rising, growth has stagnated, margins have fallen by double digits in some sectors, and demand can spike and fall overnight, trapping precious capital in unsold inventory. Protecting profitability is now the universal objective.

Meanwhile, customers are setting historic highs for newness, quality, transparency, and value, while product teams confront new realities: real-time trend data driving decisions, digital-first workflows reshaping concepting and design, and fundamental questions about how automation will reconfigure the balance between human creativity and AI by 2030.

The industry sees technology as a solution: AI, digital, and technology capabilities emerged as the top-rated opportunity in The State Of Fashion 2026, and although creative AI workflows capture the most attention, 75% of executives expect AI to help address deeper priorities in demand forecasting, inventory optimisation, and cost control.

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A stubborn gap remains between digital adoption and solving core problems – from margin protection and pricing evolution, to fabric innovation, production innovation, and extended environmental and ethical responsibility. This 1-3 September, Première Vision Paris will focus on bridging that gap. Visitors can join curated debates with international leaders on a dedicated stage, and explore expanded, hands-on showcases of the software solutions and supplier innovations that will translate investment and adoption into decisive action and real digital transformation.

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Visions is a series of forward-looking articles that explores the world of tomorrow — its contours, models, and challenges.

Through the eyes of experts from various fields, the Visions series undertakes an exploration of our societies, adopting multiple viewpoints to address several questions: How can we imagine the future today? What emerging trends or subtle signals should we pay attention to identify and anticipate new models and ways of living, creating, producing, and consuming? By gathering observations, analyses, and future-oriented insights in fields ranging from multidisciplinary creation to economics, sustainability, and new technologies, Première Vision aims to inform, inspire and provide key resources for creative Fashion professionals.

DISCOVER THE SERIES