What's New, China? Understanding the New Consumer Landscape
Jan 26, 2027 | 12:00 PM - 12:45 PMFashion Talks Area - Hall 5
Jan 26, 2027 | 12:00 PM - 12:45 PM
Fashion Talks Area - Hall 5
An in-depth look at the profound shifts reshaping consumer behaviour in China, driven by the emergence of a more individualistic, informed and discerning consumer. Exploring evolving shopping habits and purchasing journeys, this session examines how these changes are redefining consumer expectations and creating new strategic opportunities for brands.
Jean-Philippe Evrard, Directeur de création France et international, Leherpeur Paris
Talk in French
Simultaneous English translation available via the PV app
Session language
Talk in French Simultaneous English translation available via the PV app