BEYOND FASHION

Music, beauty, photography

MADAAM

For the FW 27-28 edition of Première Vision, Madaam Group offers a new interpretation of the dialogue between textile design and sound design.


Before it is an art form, music is a physical phenomenon—a vibration that propagates through matter. Every textile has its own texture, density, movement, and way of capturing light. In the same way, every frequency has its own energy, rhythm, and ability to transform our perception. While designers shape matter, we explore the way it resonates. In a world where brands are no longer merely seen but experienced, sound has become a creative medium in its own right. It no longer merely accompanies an experience—it imbues it with emotional depth, memory, and identity. Just as a palette of materials inspires a collection, a soundscape shapes a world. Fashion shows, installations, retail spaces, campaigns, and immersive experiences find in music a natural extension of their creative language.

FIABILA

Fiabila, world leader in nail polish, is exclusively unveiling at Première Vision Paris a selection of PV FW 27–28 colors, combining innovation, R&D expertise, and high performance. 


Fiabila is a French and international expert in the development and manufacturing of nail products, bringing together nearly 50 years of expertise with a unique mastery of all production processes available on the market. Founded in 1977, the company offers integrated solutions that combine advanced technologies, high-performance formulas, and scientific expertise, from formulation to packaging. Thanks to its in-house R&D and an exclusive panel of 800 testers, Fiabila designs innovative, safe products that meet the highest standards. From color to care, from concept to finished product, Fiabila ensures full control and high flexibility across the entire value chain. Recognized by leading global players, the company combines excellence, creativity, and responsiveness to support the evolving nail beauty market. Through its unique industrial and R&D expertise in formulas, textures, pearlescence, and innovative sensory effects, Fiabila transforms FW27–28 colors into true nail makeup solutions designed to meet the most demanding expectations of international brands. Visitors can discover creations in Première Vision’s color range at the forum, showcased by nail artists.

VICTOR BELLOT

Victor Bellot is a photographer and artistic director based in Paris. 


He is renowned for his work in the world of high-end gastronomy, collaborating with Michelin-starred chefs and prestigious restaurants, where he captures local flavors, ingredients, and light with almost architectural precision, drawing on his education as a designer and architect. Building on this culinary experience and his exploration of the psychology of food and unconscious perception, he has now developed an interdisciplinary approach that naturally leads him—through shared affinities—to fields such as luxury, beauty, and fashion, where his sensitivity to textures, gestures, and brand identity translates into images that blend storytelling, visual sophistication, and technical excellence.
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