farmers 360° link is a tech-driven venture designed to create a new purchasing experience for global consumers by connecting them with smallholder African farmers.
We started our work with cotton growers in Zambia. By collaborating directly with them in their villages, we register each farmer's identity and every stage of the agricultural process using our proprietary data collection app. Our technology also tracks all actors along the entire supply chain, ensuring transparent and responsible sourcing of raw materials.
This enables fashion brands to design and produce cotton garments with full traceability—from field to store—enriched with authentic stories from the farmers, illustrated through colorful photographs and data-based videos.
The platform also includes a mechanism to fairly return a premium—built into the garment’s sale price—directly to the farmers and their communities. These funds support targeted initiatives that promote sustainable agriculture and address rural living challenges. Progress updates on these programs are regularly shared with garment buyers, enhancing the shopping experience and increasing the perceived value of the product.
In this way, we generate 360° value circulation, capable of delivering lasting social and environmental impact—filled with positive emotion.
![[Pitch - Hall 6] New purchasing experience with Farm-to-Shop Digital Traceability - Building Trust, Impact and Emotional Value](https://cdn-assets.inwink.com/ea94ed70-d289-4a69-ac2a-71e15042a4d3/040c950f-a1c6-46df-a344-910a95751f92)
