farmers 360° link is a tech-driven initiative designed to create a new purchasing experience for global consumers by connecting them directly with smallholder farmers in Africa. We began our work with cotton growers in Zambia. By collaborating directly with farmers in their villages, we register each individual’s identity and every stage of the agricultural process through our proprietary data collection app.
Our technology also traces all actors along the entire supply chain, ensuring transparent and responsible sourcing of raw materials. This allows fashion brands to design and produce cotton garments with full traceability — from farm to store — enriched by authentic farmer stories, illustrated with vibrant photos and videos based on individually collected data.
The platform also includes a mechanism to fairly return a premium — included in the retail price of the garment — directly to farmers and their communities, through initiatives aimed at promoting sustainable agriculture and offering solutions to the challenges of rural life. The progress of these initiatives is regularly shared with buyers, enhancing the shopping experience and increasing the perceived value of the product.
In this way, we create a 360° value flow capable of generating lasting social and environmental impact, filled with positive emotions.
![[Pitch - Hall 6] New purchasing experience with Farm-to-Shop Digital Traceability - Building Trust, Impact and Emotional Value](https://cdn-assets.inwink.com/ea94ed70-d289-4a69-ac2a-71e15042a4d3/040c950f-a1c6-46df-a344-910a95751f92)
