[Talk - Hall 6] What Is Fashion Actually Using AI For?
Sep 17, 2025 | 10:00 AM - 10:45 AMInnovation, Technology & Fashion Business (Hall 6)
Sep 17, 2025 | 10:00 AM - 10:45 AM
Innovation, Technology & Fashion Business (Hall 6)
AI is everywhere, but at the same time it can be difficult to understand how it’s really being applied to the challenges and opportunities that really matter to fashion today. How much of the product journey has actually changed because of AI? How much is likely to change in the near future? What does it mean to incorporate AI into the creative and commercial decision-making process? What role can AI play in real product design and development? How is the landscape of inspiration, sales, and marketing changing? And how are consumer attitudes evolving? This panel gets to the heart of what fashion is actually doing with AI today, and how far - and how quickly - the craft and the culture of fashion might change.
Begüm Doğru Öztekin, Co-Founder & CEO / Refabric
Nicolas Fellous, General Director / Alphalyr
Julius Harding, CEO / Graswald
30-minute talk + 15-minute Q&A moderated by Ben Hanson, Editor in Chief / The Interline
Session language
English
