[Talk - Hall 5] Color as language, identity, and strategy: Intersections between fashion and cosmetics
Sep 16, 2025 | 2:00 PM - 2:45 PMFashion & Beauty Talks Area (Hall 5)
Sep 16, 2025 | 2:00 PM - 2:45 PM
Fashion & Beauty Talks Area (Hall 5)
In fashion as in cosmetics, color is not a detail: it is a strategy.
It shapes consumer emotions, reinforces brand identity, and becomes a powerful lever of commercial differentiation.
Understanding and mastering the language of color means turning a trend into a true competitive advantage.
With Filippo Manucci, CEO /Fiabila and Candice Jagut, CMO / Fiabila
30-minute talk + 15-minute Q&A in French with English translation moderated by Frédéric Loeb, Founder / Loeb Innovation
Session language
French
