The Pattern Lane
Country
Universe
Description
The Pattern Lane is a woman-owned design and print studio based in New Delhi, India, founded by Savvy Tagra. We specialise in creating unique, trend-forward, and globally versatile surface pattern designs for the fashion, lifestyle, and home décor industries. Since our inception, we have focused on combining art, culture, and commercial viability into each print, with a strong understanding of global aesthetics and seasonality.
Our studio's DNA blends contemporary storytelling with handcrafted charm, drawing inspiration from India’s rich heritage while staying relevant to modern design sensibilities. From intricate florals to bold abstracts, whimsical kids’ prints to expressive conversational art, each collection is curated to serve both niche and mass markets across categories like womenswear, activewear, resort wear, swimwear, baby & children, home, and stationery.
What sets us apart is not just our portfolio, but our process. Every print is original, created in-house, and offered with exclusive licensing. We collaborate closely with global brands and studios to provide custom design services, design consultancy, and trend-based capsule collections tailored to client needs.
With an intuitive sense of color, form, and surface play, we strive to help brands transform their fabric stories through patterns that feel both fresh and timeless.
Step into The Pattern Lane and explore a world of prints with purpose and passion.
