Farmers 360° Link
Country
Universe
Description
farmers 360° link” is a tech-driven business venture designed to create a new purchasing experience for global consumers by connecting them with African smallholder farmers. We began our work with cotton farmers in Zambia. By working directly with them in their villages, we record each farmer’s ID and every step of the farming process using our proprietary data collection app.
Our technology also traces every actor throughout the entire supply chain, ensuring transparent and responsible sourcing of raw materials. This enables fashion brands to design and produce cotton garments with full farm-to-shop traceability, enriched by compelling stories of the farmers, illustrated through colorful photography and videography based on farmer-level data.
Our platform also includes a framework to fairly return a premium—built into the garment’s sale price—directly to the farmers and their communities through targeted initiatives that promote sustainable farming and provide solutions to the challenges of rural life. Updates on the progress of these initiatives are regularly shared with garment purchasers to enhance both the user journey and the perceived product value.
In this way, we achieve a 360° circulation of value, continuously generating long-term social and environmental impact—full of positive emotions.
