THE GLOBAL EVENT FOR FASHION PROFESSIONALS / Physical 21-23 Sept. & Digital 20-24 Sept.21​

THE GLOBAL EVENT FOR FASHION PROFESSIONALS / Physical 21-23 Sept. & Digital 20-24 Sept.21​

Upper Jeanswear

Upper Jeanswear, fashionable fabrics, garments and finishing


Turnkey solutions for denim fashion collections
Selected on criteria of quality, creativity and innovation
A product range clearly segmented by profession

Why exhibit at Upper Jeanswear?

The goal of the specialised Upper Jeanswear area is to meet the growing demand from fashion labels seeking to enrich their denim lines.

You, as a denim specialist, can provide them with the keys to a successful jeanswear collection.

Your profile?

  • Weaver
  • Specialist manufacturer of denim items
  • Denim wash specialists

Upper Jeanswear brings together a selective, international and complementary product offer within Première Vision Paris.

Located in Hall 6, the product offer on the specialist area is segmented by profession:

  • Each edition, more than 20 denim weavers from Première Vision Fabrics return and underline the growing interest from experienced buyers.
  • On Manufacturing Proximity, manufacturers showcase their jeanswear know-how.

An area with a jeanswear spirit, a real zone identity

  • Stands adapted to the work habits unique to the denim world: very open, atypical stands to encourage real conviviality.  
  • Visibility through the website and social media, the mobile app, newsletters, and an online media plan targeting the main international publications.
  • Promotional tools with an e-marketing kit to send to your clients.

Taking part in Upper Jeanswear means you will

  • Present your collections on an area dedicated to and adapted to your universe
  • Get a strong position on the international market and develop your client portfolio.
  • Be visible to international buyers thanks to the promotional tools we make available to you

Find out more


Are you a fabrics specialist?
Marie-José Cerqueira –

Are you a manufacturing specialist?
Yvan Dacquay – / Virginie Raluy –