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Circular fashion A fast-growing market


The circular fashion market in France could reach €14.2 billion by 2030, with an annual growth rate of 10%. By then, circular markets are expected to account for around 29% of the fashion industry, compared to 12% in 2022.



🧵 A Space Dedicated to Deadstock: Towards a More Circular Fashion Industry


Première Vision Paris, the unmissable event for fashion creation, has taken a new step in its commitment to a more responsible fashion industry by introducing, since February 2024, a dedicated space for deadstock. This initiative allows exhibitors to offer their unsold items (textile materials or leather) to visitors, promoting reuse as a complement to first-hand offerings. 

 👉 The “Deadstock” trail, available at the show and via the PV mobile app, highlights unused materials and gives them a second life.

🌱 Towards Committed Fashion

This initiative is part of a broader effort to support sustainability, building on existing features: 

• 'a better way' signage: showcasing exhibitors’ sustainable commitments. 
• Smart Creation area: featuring responsible sourcing players, innovative technologies, and sustainable services. 
• Sustainable visitor trail: offering targeted guidance for buyers sensitive to environmental issues.

✂️ A New Creative Momentum

Designing with deadstock requires rethinking creative processes: 

• Starting from the available dimensions or the technical specificities of the material. 
• Embracing constraints as a source of inspiration. 
• Developing unique collections with stronger storytelling and higher perceived value.

Deadstocks at PV Paris 💡 Multiple Benefits for the Entire Industry

Are you an exhibitor? 

Showcase your dormant stock at Première Vision Paris

🌍 A Unique Opportunity to Give New Value to Your Unsold Stock


Première Vision Paris, the global reference for creative sourcing, now offers a dedicated space for deadstock. Exhibit your unused materials — textiles and leathers — and present them directly to buyers looking for responsible and inspiring solutions. 
✅ New visibility 
✅ Additional sales channel 
✅ Value creation from already-produced materials 

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 🔎 A Concrete Response to Regulatory Challenges


By joining this space, you anticipate legal obligations and align with evolving market demands:  
• AGEC Law (France): ban on destroying unsold goods, incentives for reuse 
• Climate and Resilience Law & PEF-CRC: environmental labeling, eco-design 
• EU Textile Strategy: mandatory durability and circularity

📌 The traceability and quality of your materials become major commercial assets. 

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🚀 A High-Potential Business Lever 


• The circular fashion market is rapidly expanding (+10% per year) 
• Material reuse appeals to both emerging brands and industry leaders 
• Your stock becomes a valuable asset instead of a tied-up cost 

💡 Turn your “sleeping beauties” into sources of value! 

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🎯 For You, Première Vision Paris Exhibitor


• Dedicated exhibition area at the heart of the show  
• Deadstock trail featured onsite and via the mobile app
• Targeted meetings with buyers seeking sustainable solutions 

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🧵 A New Creative Momentum for Buyers


Designers are embracing these materials through a reverse design approach — starting from available stock to build their collections.  
As a result: 
• Rare, narrative-driven pieces 
• Powerful storytelling
• A tangible CSR commitment to share with end customers 

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🔗 Join a Committed Ecosystem


Première Vision Paris brings together startups, traditional suppliers, and experts in responsible sourcing. By joining the dormant stock space, you become part of an ecosystem where creativity, innovation, and sustainability converge.
Are you a visitor?

Explore another way of creating with deadstock

✂️ Reinventing Design Through Material

 
Integrating dormant stock into the creative process means reversing traditional design logic : 
👉 You no longer start with a pattern, but with the material at hand — its yardage, its technical properties. 
This shift in perspective opens up a whole new field of artistic expression, whether for unique, precious, and rare pieces or for larger-scale productions thanks to substantial stock volumes.

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🎨 A Constraint That Fuels Creativity

Designing within stock constraints: 
• Encourages a tailor-made, inventive approach 
• Adds uniqueness to each piece 
• Imbues the product with strong narrative and emotional value 

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💡 A Strategic Marketing and Business Choice

 
• Rare = Desirable: each creation made from deadstock carries a sense of rarity that is highly valued by end consumers. 
• Éco-conception intégrée : l’usage de stocks existants limite l’impact environnemental, dans un secteur en mutation réglementaire. 
• Visibilité accrue : intégrer des matières revalorisées vous positionne sur le segment de la mode circulaire, en forte croissance. 

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🚀 Smart Sourcing, from Artisanal to Industrial

 
Whether you're producing artisanal goods, creative capsules, or full-scale collections:
• Deadstock-specialist startups now offer tailored sourcing, identification, and stock management solutions. 
• Première Vision Paris connects you with these partners to turn dormant stock into a driver of creative and commercial growth.

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